Case Study: Conditioned Air Solutions

The Display.Works device and support provide businesses with an inexpensive, reliable and secure opportunity to enhance communication with both customers and employees using digital signage.

One Huntsville-area business that has taken advantage of that opportunity is Conditioned Air Solutions. Let’s take a look at how Conditioned Air Solutions is using Display.Works-powered digital signage to help their business run better...

Business Profile
In business since 2004, Conditioned Air Solutions provides both residential and commercial HVAC services to the Huntsville and Madison, Alabama, region. Services include installation of new systems as well as maintenance and repair.

Conditioned Air Solutions emphasizes providing excellent, professional service; done right the first time without cutting corners. Thanks to this commitment, they’ve earned an A+ rating from the Better Business Bureau and the Super Service Award from Angie’s List every year from 2009-2017.

Conditioned Air Solutions’ approximately 40 employees are based at their office and warehouse in North Huntsville, but serving customers at home has many of the employees coming and going throughout the day. This can be a challenge for internal communication.

The CEO of Conditioned Air Solutions, Keith Lowe, has a background in electrical engineering and a strong interest in using new technology to improve his business procedures and the quality of service they can provide to customers.

How Conditioned Air Solutions Uses Display.Works
While many business owners think of digital signage only as a way to communicate with customers, the Display.Works-powered digital signage at Conditioned Air Solutions’ headquarters is used for internal communication.

One way these digital signs are used is for security. In his office, Lowe has a digital sign that constantly displays the feeds coming from several of the office and warehouse security cameras. This allows him to supervise employees as well as keep an eye out for any security issues that might arise, even while he’s using his computer for other things.

In order to display these feeds, the Display.Works device is actually programmed to log in to the website that the security cameras feed to, then automatically click through to select the specific cameras that Lowe wants to see. As part of its programming, the device also automatically logs out and logs back in every night to prevent login from timing out during the day.

In another executive’s office, the Display.Works-powered digital sign displays a different set of security camera feeds—again, chosen by the individual and pre-programmed into the device. As part of the monthly subscription fee for the device, these selections can be re-programmed securely if needed.

These security camera feeds stream constantly, demonstrating that Display.Works has the ability to handle streaming video, with a single device displaying the feeds from six or more cameras at a time.

In addition to keeping an eye on security, Conditioned Air Solutions also uses Display.Works to communicate information about performance to their employees. A digital sign displaying Key Performance Indicators allows employees to check that their performance is meeting the expected standards.

Another digital sign located in the breakroom continually streams the feed from the software that keeps track of every job. This allows all employees to see what work is coming in and getting done, as it happens.

Finally, a fifth digital sign in a manager’s office displays the schedule of all Conditioned Air Solutions’ installers. This schedule is posted and updated as a Google spreadsheet, which the Display.Works device is programmed to link to. This allows the manager and others to see at a glance where installers are currently working as well as their availability for scheduling.

Why Conditioned Air Solutions Chose Display.Works
According to CEO Keith Lowe, the most important factor in choosing Display.Works is security. So many devices have almost no security, but the programming and support of the single-use Display.Works Linux-based device give him confidence that it is as secure as possible, particularly with the monthly subscription that includes regular security updates.

Additionally, Lowe cites the reliability of the Display.Works device, saying it compares favorably to every other option out there, being significantly more reliable than plugging in an old laptop or using a USB drive.

And finally, there’s the issue of price. Lowe points out that a basic flat-screen television can be purchased for as little as $100. The Display.Works device can turn that basic TV into a reliable, secure digital sign that can be programmed and adapted for a wide variety of purposes. Considering that purpose-built digital signs can cost thousands of dollars, that’s a major cost savings.

The cost-effectiveness of a Display.Works-powered sign includes the cost of electricity too, as the monitor and device combined use less energy than a single 100-watt light bulb. Thanks to this low overall cost, Lowe is able to use multiple digital signs throughout his offices and experiment to find the most effective ways to use them.